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Social media influencers became an important part of America's political battle, with both Republicans and Democrats trying to win over Gen Z voters. Trump had used podcasts and online creators to connect with young Americans in 2024. But did that strategy lose its appeal? Despite a major push to reach young voters online, Democrats secured a strong share of the youth vote in the midterms. Polls also point to growing dissatisfaction with Trump's performance. Palki Sharma examines the numbers, the influence of online creators and the issues that mattered more to Gen Z.
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